Fashion in a small town certainly drives a unique challenge. If you know me, you will know this is not something I have thought about a lot.
However, you can imagine that you have just purchased something you really like, you wear it out for the first time and when you arrive at the restaurant there are two other people wearing exactly the same thing. It’s a bit of a let down really (mortifying for some) and there is every chance it doesn’t get worn in town again. So…
… what Amanda does to avoid this, is she only buys one set of clothes in each style. She will have them in a number of sizes but only one in each size. She will then have a range of different clothes and styles but by having one in each style means that for her customer she will significantly reduce the small town risk factor.
Just another small way in which she keeps the customer in mind.